History Hit Partners with The Royal Mint for a Series of Multi-Channel Branded Content Campaigns

The Royal Mint, the world’s largest export mint, will reveal their hidden treasures to History Hit for a series of fascinating films on historic coins.

History Hit, the SVOD and content platform co-founded by historian Dan Snow, is delighted to announce its partnership with The Royal Mint for a collection of multi-channel branded content campaigns, launching in June 2022. Traditionally famous for making ‘new’ coins, The Royal Mint has recently expanded into the sale of rare, historic coins.

Through a series of videos and online content, the campaign will showcase how The Royal Mint has become one of the most prestigious collectibles specialists globally and will connect History Hit’s audience with the Historic Coin, Collect & Auction Services of The Royal Mint.

Dan Snow gets a rare glimpse of the hidden treasures kept behind the doors at The Royal Mint Museum.

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With a history stretching over 1,100 years, The Royal Mint is the second oldest mint in the world and the oldest company in the UK. The Royal Mint has struck coins for every one of England and Britain’s 61 monarchs, creating an unrivalled collection of coins in the process, each one with its own history to unravel. Many of these historic coins have increased in value over time, making them ideal collector’s items too.

Dan Snow and the History Hit team will be granted rare access to the hidden treasures kept behind the doors at The Royal Mint Museum and discover the stories behind some of the rarest and most valuable coins ever made in British history.

Rebecca Morgan, Director of Collector Services at The Royal Mint, comments: “We are delighted to work with Dan, a name synonymous with history, and the History Hit team for this series. As our museum is not open to the public, we’ll be taking him behind the scenes to view some of the rarest and most fascinating coins in our collection, sharing the stories of these miniature pieces of art.”

Dan Snow says of the partnership: “Coins are literally history in the palm of your hand, so I’m thrilled to have been given the opportunity by The Royal Mint to access some of the rarest coins in their collection and hear the stories behind them. Coins remain such an important part of our history and are fascinating collector’s pieces.

“In our increasingly digital world, it’s a great time to reconnect with coins, and I can’t wait to discover the incredible stories behind rare and spectacular coins such as The Gold Noble and the Henry the VII Sovereign. With the team at History Hit, we will reveal the fascinating role that coins have played throughout British history”.

Guests looking at the Henry VII Sovereign at The Royal Mint Experience.

Image Credit: Gareth Everett / Huw Evans Agency

The branded content campaign, launching in June 2022, will include a series of videos with free access on History Hit TV alongside further content on HistoryHit.com and History Hit’s podcast network and social media channels.

For all brand partnership enquiries relating to History Hit, please contact partnerships@historyhit.com

For all enquiries relating to The Royal Mint, please contact press.office@royalmint.com

Chris Barker, historian at the Royal Mint Museum takes Dan through some of the rarest coins in the collection from within the vaults, unravelling what the coinage reveals about monarchs from the Norman conquest right through to the 20th century, including the coins created for Edward VIII but were never released in light of his abdication.

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